APTly Spoken Blog

  • The Truth About Online Reputation Management

    According to a study conducted by SMS Marketing in 2012, 65 percent of online shoppers read only 2-10 reviews per buying decision vs. 58 percent in 2011. In addition, Nielsen reports that consumer trust of online reviews has increased to 70 percent worldwide, up 15 percent in the last four years. What this tells me is that more people are reading fewer online reviews to make their shopping and...
  • Goldilocks and the Three Candies

    In fifth grade I convinced my teacher to let me skip a few hours of class each week to work on my own “book” project with an enrichment teacher. There seemed to be an unspoken understanding that I would never learn my multiplication tables—when it came to math, this child was left behind. So, why not sharpen the creativity I did possess. So, being the good girl that I was, I toiled away in that...
  • What's Your Rental Experience Like?

    Like a lot of other nerds, I watched the release of the new Microsoft Surface tablet with much interest. Being touted as an iPad killer, there was much hype behind Microsoft's reimagining of the tablet experience. The problem, of course, turned out to be Microsoft's failure in managing that experience correctly. The reviews haven't been good. Microsoft, it turns out, spent a ton of time making...
  • Build It And They Will Come (Cupcakes, That Is)

    One of the best things about my apartment is its proximity to the things that mean the most to me in life—namely, a grocery store within running distance where I can stop by for some free samples of cheese and pie after a strenuous jog and a Redbox where I can rent “Think Like a Man” for $1.27 (which turns into $5 when I forget to return it for four days). And let’s not forget McDonald’s,...

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