APTly Spoken Blog

  • Paging Doogie Howser

    I know a lot about doctors.  For example, I know that they really struggle to maintain a work-life balance. When Dr. Grey and Dr. McDreamy had their baby, Meredith took a step back from her surgeries to focus on their daughter. That of course then caused tension between her and Dr. Yang, who accused Meredith of being a better mother than doctor. Of course Dr. Yang was still kind of bitter after...
  • Understanding the Customer Experience and Leveraging the Customer Experience for Marketing Purposes

    What is customer experience and what does it mean to those of us in the business of leasing apartments? The answer is simple. Our residents are demanding a better experience and talking about their experience online. Did you know that 70 percent of potential renters consult apartment reviews, and they trust ratings and reviews sites 12x more than paid advertising? Join our panel of industry...
  • Swimming Through A Sea of Equality and Safety: Finding Good Tenants With Fair Screening Methods

    There is an abundance of screening techniques out there these days that enable communities to thrive by locating good strong tenants. There are four steps to follow which will ensure the retention of a good tenant. The primary factors to acknowledge when a unit becomes available are your advertising techniques and internet presence. By putting time and effort into advertising your property you...
  • The Truth About Online Reputation Management

    According to a study conducted by SMS Marketing in 2012, 65 percent of online shoppers read only 2-10 reviews per buying decision vs. 58 percent in 2011. In addition, Nielsen reports that consumer trust of online reviews has increased to 70 percent worldwide, up 15 percent in the last four years. What this tells me is that more people are reading fewer online reviews to make their shopping and...

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