APTly Spoken Blog

  • Shop With Style (And In My Case, Stupidity)

    Four of my best friends from New York City came to visit recently. As we all got ready for brunch on the first morning, I showed them where the towels were and then carefully explained how to use the hair dryer. “The plastic piece that you use to turn it off and on broke last year, so you have to use this tiny metal screw,” I said, demonstrating how to properly stick said screw into...
  • A Friend Til the End

    My first apartment was in New York City. The walls were purple, the peephole had an empty gold frame around it and we could see an ugly naked guy from the window. There was a lot of laughter, a few tears, and, most importantly, friends. Chandler, Monica, Joey, Phoebe, Ross and Rachel may be fictional characters, and their purple apartment may have just been a set, but to me and millions of...
  • Paging Doogie Howser

    I know a lot about doctors.  For example, I know that they really struggle to maintain a work-life balance. When Dr. Grey and Dr. McDreamy had their baby, Meredith took a step back from her surgeries to focus on their daughter. That of course then caused tension between her and Dr. Yang, who accused Meredith of being a better mother than doctor. Of course Dr. Yang was still kind of bitter...
  • Understanding the Customer Experience and Leveraging the Customer Experience for Marketing Purposes

    What is customer experience and what does it mean to those of us in the business of leasing apartments? The answer is simple. Our residents are demanding a better experience and talking about their experience online. Did you know that 70 percent of potential renters consult apartment reviews, and they trust ratings and reviews sites 12x more than paid advertising? Join our panel of industry...

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