Friday, January 17, 2014
It’s no secret: College students aren’t the easiest demographic group to reach. They’re stressed, low on free time, and have a notoriously short attention span. Add in today’s ever-increasing technology and digital mediums, and you’ve got quite a challenge on your hands.
For off-campus housing communities, it’s imperative to understand how student renters search, what they look for in a...
Thursday, November 14, 2013
It’s no wonder today’s college student renter expects their next off-campus apartment home to look like it was just featured on HGTV. Millennials are infatuated with decorating and creating a sense of space they can call their own, even if it is just a temporary home away from home. They browse countless Pinterest boards and spend time watching home improvement shows to find creativity and...
Friday, September 20, 2013
We’ve all heard millennials being coined as “the touch screen generation,” “digital natives,” and even “hyper-social.” But what does this all really mean anyway? What does this have to do with marketing to today’s college student and retaining them? While adapting technology trends with web design, online services, social strategies, and mobile have all become the concentrated focus over the...
Thursday, September 5, 2013
All of these back-to-school commercials are making me feel a little sick.
I’m not really sure why—I always loved going to school. I sat in the seat directly behind the bus driver, after all.
And yet my stomach still churns whenever I see a sale on spiral notebooks and jeans. Perhaps it’s the thought of summer ending—no more warm nights with the car windows rolled down, extra daylight or trips to...