Friday, September 20, 2013
We’ve all heard millennials being coined as “the touch screen generation,” “digital natives,” and even “hyper-social.” But what does this all really mean anyway? What does this have to do with marketing to today’s college student and retaining them? While adapting technology trends with web design, online services, social strategies, and mobile have all become the concentrated focus over the...
Thursday, September 5, 2013
All of these back-to-school commercials are making me feel a little sick.
I’m not really sure why—I always loved going to school. I sat in the seat directly behind the bus driver, after all.
And yet my stomach still churns whenever I see a sale on spiral notebooks and jeans. Perhaps it’s the thought of summer ending—no more warm nights with the car windows rolled down, extra daylight or trips to...
Thursday, July 18, 2013
It’s no surprise to those who own, operate, and manage off-campus housing communities that today’s college student, their parents, and the university all expect more out of the residential living-learning experience. It begins with the experience of living on campus where today’s residence halls have gone through complete makeovers and renovations with regards to technology, finishes, and the...
Friday, May 17, 2013
College campuses, like our country, are melting pots of cultures, ideas, personalities, beliefs, and religions. So, it’s no surprise that student housing companies must accommodate a wide variety of students from a wide variety of backgrounds.
To be successful in today’s global society, student housing companies should provide residents with a living experience that takes into account their...