Thursday, November 14, 2013
It’s no wonder today’s college student renter expects their next off-campus apartment home to look like it was just featured on HGTV. Millennials are infatuated with decorating and creating a sense of space they can call their own, even if it is just a temporary home away from home. They browse countless Pinterest boards and spend time watching home improvement shows to find...
Friday, September 20, 2013
We’ve all heard millennials being coined as “the touch screen generation,” “digital natives,” and even “hyper-social.” But what does this all really mean anyway? What does this have to do with marketing to today’s college student and retaining them? While adapting technology trends with web design, online services, social strategies, and...
Thursday, September 5, 2013
All of these back-to-school commercials are making me feel a little sick.
I’m not really sure why—I always loved going to school. I sat in the seat directly behind the bus driver, after all.
And yet my stomach still churns whenever I see a sale on spiral notebooks and jeans. Perhaps it’s the thought of summer ending—no more warm nights with the car windows rolled down,...
Thursday, July 18, 2013
It’s no surprise to those who own, operate, and manage off-campus housing communities that today’s college student, their parents, and the university all expect more out of the residential living-learning experience. It begins with the experience of living on campus where today’s residence halls have gone through complete makeovers and renovations with regards to...