Wednesday, July 1, 2015
There’s a major misconception and reality of what affordability means to college students seeking off-campus housing.
The idea does not cross college student’s minds that they need to save extra money from their college loans only to search for affordable housing on the furthest edge of campus or in run-down neighborhoods. They do not dream about or search for off-campus housing, which is away...
Thursday, February 19, 2015
It’s hard to believe the 2015 NAA Student Housing Conference & Exposition is already over. Yesterday was even more jam-packed than the first day of the conference, with amazing speakers, sessions and tradeshow buzz from top to bottom.
As such, I write to you from the hospital, where I’m currently receiving an IV drip of coffee.
But while I’m wired, let’s get to it—a round-up of day two...
Wednesday, February 18, 2015
You’re all liars.
That was my big take-away from the first day of the 2015 NAA Student Housing Conference & Exposition in Las Vegas, after panelist Melanie Ling asked everyone who’s ever tried online dating to raise their hands.
Approximately five people did so—half of them mumbling things like “I mean, just once,” or “I’m so, so lonely.” OK, maybe not their exact words. Another 20 people—...
Friday, January 16, 2015
Gone are the days of ledger cards, guest cards and answering services. Today, our industry is driven by the technology and focused on selling features, as opposed to driving from the point of view of the customer. Smart companies in and out of the student housing space are institutionalizing a more customer-oriented perspective that drives technology design and development from the outside in....