APTly Spoken Blog

  • In a High-Tech World, Don't Forget High-Touch

    Gone are the days of ledger cards, guest cards and answering services. Today, our industry is driven by the technology and focused on selling features, as opposed to driving from the point of view of the customer. Smart companies in and out of the student housing space are institutionalizing a more customer-oriented perspective that drives technology design and development from the outside in....
  • Run, Run, As Fast As You Can

    When my brother and I were in elementary school, there were several instances of men in white vans kidnapping children. Always a white van! Naturally, for the next decade, anytime we saw a white van driving up our street, we would sprint and hide behind a large bush in our front yard until the coast was clear. Understandable at the age of 8; a little weird at 18. Hey—bad reputations die hard,...
  • Powerful Promotion: College Grove Apartments Make Noise—And Get Noticed

    To get noticed in a busy college town with many student housing options, sometimes you’ve got to make a little noise. Literally. It was the fall of 2013 in Murfreesboro, Tennessee, and the Middle Tennessee State University fall semester was in session. Days were shorter. Temperatures were cooler. Leaves were turning. And the MTSU students were eagerly anticipating the start of basketball season...
  • I Scream, You Scream, We All Scream for Ice Cream

    I, like most kids, was obsessed with the ice cream truck. Whenever my brother and I heard that classic melody nearby, we’d run upstairs and grab a handful of coins from our Dad’s dresser. Technically stealing, but I see it as borrowing. And I’ve repaid him in blog mentions, so we’re even. The ice cream was obviously a high point, but I was also in love with this gum you could buy that had a...

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