APTly Spoken Blog

  • How Technology Can Recruit, Retain, and Serve Today’s Student Resident

    We’ve all heard millennials being coined as “the touch screen generation,” “digital natives,” and even “hyper-social.” But what does this all really mean anyway? What does this have to do with marketing to today’s college student and retaining them?   While adapting technology trends with web design, online services, social strategies, and mobile have all become the concentrated focus over the...
  • Apartment Revenue Management: Don’t Be The “Other Guy”

    Attendance to the 2013 Apartment Revenue Management Conference continues to set new standards for networking events in the multifamily technology and operations space. Now in its third year, the must-attend annual conference on asset and revenue management, pricing, and operations again has broken prior year headcount by more than 20 percent.  So who’s going? Apartment owners and property...
  • (Units) Video Killed The Radio Star

    Although we prefer cash, Frank Mauck and I will also accept checks and money orders. You see, this month marks the 1st Anniversary of our monthly "units in a Minute" video series. I guess time flies when you’re an amateur director. Over the course of 12 months, we’ve certainly learned a lot of valuable lessons. I know I have. For example, I’ve learned that if I have an iced coffee 30 minutes...
  • We've All Gone Mad

    I’m often accused of putting myself in ridiculous situations just to get a good story out of it. I beg to differ—though the evidence is rather damning. I guess I didn’t, for example, have to rent one bedroom of a two-bedroom apartment just to “save a little money” while vacationing in San Diego. I spent those two nights sharing a bedroom wall—and a bathroom—with a total stranger who believed in “...

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