APTly Spoken Blog

  • There’s No Place Like Home

    By day, I write about ancillary revenue opportunities. By night, I ask for cheaper rent. It’s all a bit confusing. But so, too, is the concept of resident friendly ancillary revenue. And according to Steve Lefkovits, Joshua Tree Conference Group Principal, learning to leverage ancillary revenue without incurring resident ire is key to any successful revenue management program. “Incredible rent...
  • Get Out of My Face(Time)

    I’m gonna be honest—I’m not a big fan of FaceTime. The thing is, I don’t really want people seeing my face when I’m speaking to them on the phone.  Look, it’s not like I’m making horrible, rude or disinterested faces as the person on the other end of the phone speaks. Rather, it’s that I may not be aware that I’m making horrible, rude or disinterested faces. You get the difference. Also, more...
  • Let's Talk Mobile Marketing

    Mobile marketing is very different from what it was even a year or two ago thanks to the number of devices on the market, their capabilities, and, most importantly, the way people are using them. Today, a website that’s optimized for mobile is just the tip of the iceberg. And even with a mobile website, there’s a good chance you’re losing business from mobile customers without even realizing it....
  • Keep Calm and Stop With the Duck Face

    Here are some things I never need to see on Instagram ever again. Like, ever. 1. The meal your significant other cooked for you. As if I’m not already hyper-aware that I am standing over the kitchen sink, alone, eating a can of tuna—the only thing distinguishing me from a cat being that I am fully upright—now I have to see a filtered snapshot of the mushroom risotto your boo made. (It’s always...

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