APTly Spoken Blog

  • Marketing in Property Management: Get Connected, Stay Connected, Be Responsive!

    Marketing is commonly defined as the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is utilized universally as a critical business function for attracting customers. In property management it is important to acknowledge the connection between living requirements and financially viable results. What we strive for with...
  • Can You Price Apartments Better Than a Machine?

    We know you’re out there – stalwarts and old-schoolers who have yet to adopt revenue management software technologies and the multi-market-cycle. You are multifamily housing veterans who can price units better than anyone, and certainly better than “a machine.” Particularly beyond the REIT and national institutional owner set, there still exists (and perhaps rightfully so) a brand of apartment...
  • Two New Words to Replace “Reputation Management”

    Reputation Management has been a priority focus for many companies this year. And while it’s refreshing to see people finally “getting it”, the inevitable eye-rolling, boredom inducing, “enough already” side effect has started to set in. You know, the one which makes every instructor speaking on the subject sound like Miss Swanson of the Peanuts cartoon (wah, waa-waa, wah-waa-waa, wah)? As...
  • Players Only: Owner and Manager Roundtable on Revenue Management

    The multifamily industry has a long history of peer collaboration. From operational best practices to supplier and system recommendations to appropriate benchmarking metrics and all kinds of reference points in between, it’s not uncommon for owners and managers to tap into peer and comp sets for experience, advice, and new ideas. In a conference atmosphere, that tactical networking is often muted...

Pages

Subscribe to Blog Posts