APTly Spoken Blog

  • I May Be the Next Olivia Pope

    Full disclosure: The majority of my political knowledge stems from watching “Scandal.” Which is to say, I know a lot.   Fortunately, the 2015 NAA Capitol Conference was a valuable experience for government affairs directors and Shonda Rhimes bingers alike.   Tuesday kicked off with world-renowned photographer Platon, who has captured the essence of everyone from Prince to Putin. The charismatic...
  • Lead With Your Heart, Property Managers

    There are countless books and in existence promising the secret to success, but to me, it all comes down to a simple philosophy about people. As someone who spends a lot of time relationship building, I see time and time again what happens when you forget that people are people. People have free will, and they can choose to buy-in or they can opt-out. If they opt-out, you lose.  Let me explain.I'...
  • Connecting With Residents in Person

    In today’s society, we are more “connected” now than we have ever been — but that’s not true. Even with all the print and online messages being exchanged every day, no technological advance can render in-person communication unnecessary. You can make life at your property more rewarding for your residents by creating memorable face-to-face interactions. Tactics to Engage Current Residents While...
  • Connecting with Residents Through Print

    When nearly every business transaction can be conducted online, is including print in your plans even worth the time? The answer is yes; print is still viable in modern apartment management. Holding a print piece in your hand makes the information it contains more memorable, thanks to its engagement of the olfactory and textile memories. Plus, text on paper is inherently more conducive to deep...

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