APTly Spoken Blog

  • Your Road Map To Executing Promotional Marketing Strategic Plans To Perfection

    This is the final blog in a three-part series on planning for success in your marketing strategy. Be sure to catch up on parts 1 and 2. What’s the cornerstone for any promotional marketing plan? A sound strategy. Without a strategic plan, it’s impossible to accurately determine budgets, select branded merchandise, assess what’s worked in the past…and what hasn’t. (Check out the 10 ways strategic...
  • The Truth Is

    For the past year my 14-year-old cousins have been doing this thing on Facebook where they write on a friend’s wall ‘The truth is…’ and then complete the sentence. The truth is…I think you’re really cute. The truth is…you’re good at the clarinet. The truth is…you’re the second hottest person in class (this was legitimately said). You get the picture. Except that I didn’t. And still don’t, really...
  • MAXIMIZE Session Inside Look: Data Analytics Strategies

    Will multifamily eventually become a big data industry? With millions of units in play and terabytes of prospect, lease and resident information lodged in our disparate systems, the promise of big data and actionable analytics seems to be a real one, even if our transaction velocity of 12-15 months pales compared to the airline, rental car, restaurant and hotel industries that close thousands of...
  • 3 Purchasing Program Problems to Avoid

    Purchasing programs consist of negotiating national accounts with vendors, getting accounts established upon onboarding of a new asset, as well as monitoring pricing and standardizing products across your portfolio to increase your NOI and overall value of a property.As a procurement and purchasing management professional in the apartment industry, I often wonder why these programs are...

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