APTly Spoken Blog

  • The Straight Dope on Marijuana

    No one in my entire life has ever offered me any sort of drug. Like, not even pot. Looking back, I should probably be offended. Apparently I sailed through high school in my own little bubble of board-game loving friends—neither popular nor super nerdy. We were right in the middle and no one really paid any attention to us, one way or another. So not to sound all Laura Ingalls Wilder, but while...
  • Your Road Map To Executing Promotional Marketing Strategic Plans To Perfection

    This is the final blog in a three-part series on planning for success in your marketing strategy. Be sure to catch up on parts 1 and 2. What’s the cornerstone for any promotional marketing plan? A sound strategy. Without a strategic plan, it’s impossible to accurately determine budgets, select branded merchandise, assess what’s worked in the past…and what hasn’t. (Check out the 10 ways strategic...
  • The Truth Is

    For the past year my 14-year-old cousins have been doing this thing on Facebook where they write on a friend’s wall ‘The truth is…’ and then complete the sentence. The truth is…I think you’re really cute. The truth is…you’re good at the clarinet. The truth is…you’re the second hottest person in class (this was legitimately said). You get the picture. Except that I didn’t. And still don’t, really...
  • MAXIMIZE Session Inside Look: Data Analytics Strategies

    Will multifamily eventually become a big data industry? With millions of units in play and terabytes of prospect, lease and resident information lodged in our disparate systems, the promise of big data and actionable analytics seems to be a real one, even if our transaction velocity of 12-15 months pales compared to the airline, rental car, restaurant and hotel industries that close thousands of...

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