APTly Spoken Blog

  • Shifting Shoppers: The Convergence of Search, Social, Mobile & Reputation Management

    Over the past year, search, social, mobile and reputation management strategies have begun converging to form an extremely powerful method for increasing fundability, generating leads and driving traffic to properties. With customers adopting new technologies faster than businesses can implement them, making an impact in the digital realm has never been more daunting. With mobile shopping...
  • Get Out of My Face(book)

    If HR used brute force and accessed my personal Facebook page, they would learn the following things about me: 1. Sometimes I wish I were traveling and not in work. Oh, the humanity! 2. My source of news is People.com. 3. I frequently travel—and take pictures—with a one-inch plastic baby boy affectionately known as D Money. 4. Last week I accidentally zippered a piece of neck skin in my coat and...
  • A Little Birdie Told Me

    FOMO, fo’ sho.’ Translated into plain English, that’s “fear of missing out, for sure.” As a Millennial, I admit to feeling this way at times—fearing that I’m missing out on something more exciting or fun than what I’m currently doing. Social media plays a major role in this, of course. When you post a Facebook status proudly announcing that you just watched 12 episodes of Catfish without getting...
  • Are you ready for the Facebook Graph Search?

    The team at Facebook has finally thrown down the gauntlet and is poised to show the world that it can hold its own against search engine giant, Google. Early in January, Facebook announced its new social search engine, called “Graph Search”. Facebook plans to change the way we search by using the personal data of you, your friends, and the 1 billion other users of the social media giant. It works...

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