APTly Spoken Blog

  • (Units) Video Killed The Radio Star

    Although we prefer cash, Frank Mauck and I will also accept checks and money orders. You see, this month marks the 1st Anniversary of our monthly "units in a Minute" video series. I guess time flies when you’re an amateur director. Over the course of 12 months, we’ve certainly learned a lot of valuable lessons. I know I have. For example, I’ve learned that if I have an iced coffee 30 minutes...
  • #AptRevenue

    Social media is an emerging arena for apartment investors, owners, and marketers looking to improve net operating income (NOI) and keep their revenue management systems appropriately juiced with demand. At the 2013 Apartment Revenue Management Conference, presentations on renewal analytics and resident satisfaction are likely to address the social realm. The conference itself--like all industry...
  • Text Your Colleagues—Just Don't Date Them

    When it comes to interacting with coworkers, there are certain things you just shouldn’t do.  1. Date them. For every story you hear about a couple meeting at work and falling madly in love, there are 10 stories of people who met at work, and then broke up, and then had to see each other every single day for eight hours. Most people don’t want to see their current boyfriend or girlfriend for such...
  • Shifting Shoppers: The Convergence of Search, Social, Mobile & Reputation Management

    Over the past year, search, social, mobile and reputation management strategies have begun converging to form an extremely powerful method for increasing fundability, generating leads and driving traffic to properties. With customers adopting new technologies faster than businesses can implement them, making an impact in the digital realm has never been more daunting. With mobile shopping...

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