APTly Spoken Blog

  • Child, Please

    I’ve noticed a few things in my 27th year. Namely, that I’m getting old. Now, before you start rolling your (deteriorating) eyes in a “child, please” manner, let me explain. I understand that 27—in the scheme of one’s entire life—is still very young. But I also understand that this is around the time where it’s starts to feel kind of cool to play the adult card.  When I was 25, I felt the need to...
  • Does A Lease Follow A Like?

    Social Media as a Prospecting and Renting ToolPacific Crest recently participated at Seattle’s TRENDS Conference and Tradeshow providing insight on how to effectively utilize social media to benefit individual properties and company initiatives. Pacific Crest integrates the underlying meaning of our tagline into our social media approach. Our social media marketing plan revolves around our...
  • New Student Housing Research Shows How to Reach Today’s Digital Savvy Renter

    It’s no secret: College students aren’t the easiest demographic group to reach. They’re stressed, low on free time, and have a notoriously short attention span. Add in today’s ever-increasing technology and digital mediums, and you’ve got quite a challenge on your hands.  For off-campus housing communities, it’s imperative to understand how student renters search, what they look for in a...
  • What Does the Silver Fox Say?

    I might block my uncle on Facebook.  He joined three weeks ago and has since commented on nearly every status I write. And we’re talking three- to four-sentence comments. On Thanksgiving, for example, I wrote, “I have a headache and I feel sick. Like ya do, Thanksgiving.” Minutes later and four ‘likes’ deep, my uncle wrote, “I don’t understand—are people ‘liking’ the fact that you have a headache...

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