APTly Spoken Blog

  • Does A Lease Follow A Like?

    Social Media as a Prospecting and Renting ToolPacific Crest recently participated at Seattle’s TRENDS Conference and Tradeshow providing insight on how to effectively utilize social media to benefit individual properties and company initiatives. Pacific Crest integrates the underlying meaning of our tagline into our social media approach. Our social media marketing plan revolves around our...
  • New Student Housing Research Shows How to Reach Today’s Digital Savvy Renter

    It’s no secret: College students aren’t the easiest demographic group to reach. They’re stressed, low on free time, and have a notoriously short attention span. Add in today’s ever-increasing technology and digital mediums, and you’ve got quite a challenge on your hands.  For off-campus housing communities, it’s imperative to understand how student renters search, what they look for in a...
  • What Does the Silver Fox Say?

    I might block my uncle on Facebook.  He joined three weeks ago and has since commented on nearly every status I write. And we’re talking three- to four-sentence comments. On Thanksgiving, for example, I wrote, “I have a headache and I feel sick. Like ya do, Thanksgiving.” Minutes later and four ‘likes’ deep, my uncle wrote, “I don’t understand—are people ‘liking’ the fact that you have a headache...
  • Super Tall, Funny Male Looking for Gullible Female

    “This girl I know” is always complaining about the hot messes on various dating websites. In particular, she really hates: 1. Guys who post shirtless selfies. If my friend—OK, OK, it’s me—sees one more picture taken through the reflection of a bathroom mirror, I’m going to lose it. If you really want to shamelessly impress me, upload a picture of your credit history, not your chest. I don’t care...

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