APTly Spoken Blog

  • Live Streaming Video Apps Meerkat & Periscope Will Change Multifamily Marketing Forever

    A few weeks ago, Periscope, a live streaming app acquired by Twitter, launched and only hours later the 45-day old Meerkat, a competitor, announced that they had raised $14 million in funding and amassed a half-million users.  Why so much interest in these two mobile apps? Simply put, their technology makes the immediacy of social media even more immediate. “At that moment I realized that the...
  • It Can Wait Until Morning

    Here’s a shocking fact: When people get work emails after they’ve left work, they get angry. WHAT?! This news comes from a study released in February from a management researcher at The University of Texas at Arlington. In the UT-Arlington study, “Hot Buttons and Time Sinks: The Effects of Electronic Communication During Nonwork Time on Emotions and Work-Nonwork Conflict,” researchers surveyed...
  • Connecting with Residents Online

    In a world of adding Facebook friends that are practically strangers, texting others from the next room, and being quicker to live-tweet an event than enjoy it firsthand, it seems that fewer and fewer people are truly connecting with others. How can you, as an apartment manager, connect with your residents online in a way that fosters community, instead of making face-to-face conversation even...
  • Design Efforts to Make Your Facebook Post Stand Out

    Social media is one of the most effective free advertising marketplaces available for your apartment complex. With Facebook, people log in when they want to relax and chat with friends, making them more receptive to targeted ads and promoted posts that fit their current needs. This makes it crucial for you to have an informative, engaging Facebook presence. What to Post Posting an occasional...

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