APTly Spoken Blog | National Apartment Association

APTly Spoken Blog

  • The Phrase that Pays

    Turn on almost any radio station morning show and quite frequently the morning talk host will be asking for “The Phrase that Pays”. This is generally a tag line that summarizes a marketing jingle that the audience is supposed to remember. Something such as “This is KSCUM radio… where we scrub the hits with no commercial breaks every day!” This short statement is meant to remind listeners what...
  • How About That Weather!

    A recent episode of “This American Life” featured a very proper British woman who discussed the seven things that should never be brought up in polite conversation. Among them, “route talk,” your health, your diet, your dreams and money. It left me with very little to say. Fortunately—for everyone—I’m not working in a leasing office. My stories of frantic WebMD searches, tangents about binge...
  • Connecting With Residents in Person

    In today’s society, we are more “connected” now than we have ever been — but that’s not true. Even with all the print and online messages being exchanged every day, no technological advance can render in-person communication unnecessary. You can make life at your property more rewarding for your residents by creating memorable face-to-face interactions. Tactics to Engage Current Residents While...
  • How (and Why) to Build Community within Your Community

    The apartment industry houses one-third of the American population, so you might think that would make our onsite staff experts on building community. After all, they’re on the front lines of American families, and in many ways know their residents very well. So, how can property managers and leasing professionals take resident functions a step further than holiday parties to build a strong sense...

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