APTly Spoken Blog

  • At Fore, Mobile Applications Foster Community, Cut Marketing Costs

    The mobile revolution continues to be a trend driver in the multifamily industry. From the use of tablets and smartphones to paperless systems on managing documents, signature capture, and even creating a sense of community at our communities, we are searching for the best way to reach our customers.   At Fore Property Company, about 40 percent of all leads were generated by mobile sources—apps...
  • “A” Is for “Are You Seriously Writing That”?

    “The Scarlet Letter” taught us all a thing or two. Namely, that members of the clergy also have desires. That, and the important lesson that one’s reputation can be quickly and irrevocably tarnished. If you’ve ever taken a gander at a high-school bathroom stall, you know as much to be true. Bless you, janitors.  According to Apartments.com’s James Watters, presenter of Feb. 26th’s Webinar...
  • Carol Brady Had the Right Idea

    The best part about having a large family is that you suddenly have an abundance of free labor. Hold on—I’m now getting word that this has not been the case since “The Grapes of Wrath.”  Regardless, I think most people would agree that it’s nice to have people (a young child, your ailing grandmother, etc.) work for you—especially when it’s voluntary. This is certainly the case in the apartment...
  • Two New Words to Replace “Reputation Management”

    Reputation Management has been a priority focus for many companies this year. And while it’s refreshing to see people finally “getting it”, the inevitable eye-rolling, boredom inducing, “enough already” side effect has started to set in. You know, the one which makes every instructor speaking on the subject sound like Miss Swanson of the Peanuts cartoon (wah, waa-waa, wah-waa-waa, wah)? As...

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