Thursday, September 17, 2015
There’s something that seems to snap in most people after that third lap around a crowded parking lot. The first two times, you’re sitting calmly behind the wheel, confident an open parking space will surely make its presence known.
And then you make that third lap and you start morphing into the Hulk. And by you, I mean my Dad.
It’s always at the worst time, too—some sort of holiday or family...
Tuesday, September 8, 2015
Turn on almost any radio station morning show and quite frequently the morning talk host will be asking for “The Phrase that Pays”. This is generally a tag line that summarizes a marketing jingle that the audience is supposed to remember. Something such as “This is KSCUM radio… where we scrub the hits with no commercial breaks every day!”
This short statement is meant to remind listeners what...
Thursday, August 13, 2015
A recent episode of “This American Life” featured a very proper British woman who discussed the seven things that should never be brought up in polite conversation. Among them, “route talk,” your health, your diet, your dreams and money.
It left me with very little to say.
Fortunately—for everyone—I’m not working in a leasing office. My stories of frantic WebMD searches, tangents about binge...
Tuesday, March 17, 2015
In today’s society, we are more “connected” now than we have ever been — but that’s not true. Even with all the print and online messages being exchanged every day, no technological advance can render in-person communication unnecessary. You can make life at your property more rewarding for your residents by creating memorable face-to-face interactions.
Tactics to Engage Current Residents