APTly Spoken Blog

  • Shifting Shoppers: The Convergence of Search, Social, Mobile & Reputation Management

    Over the past year, search, social, mobile and reputation management strategies have begun converging to form an extremely powerful method for increasing fundability, generating leads and driving traffic to properties. With customers adopting new technologies faster than businesses can implement them, making an impact in the digital realm has never been more daunting. With mobile shopping...
  • Capitol Update: Impacts on the Apartment Industry on and Beyond Capitol Hill

    Dear Apartment Industry Colleagues, It has been a tough month since the last edition of the Capitol Update. Much has occurred both inside and outside the halls of the Congress that impacts the apartment industry on levels both personal and political.  The Boston bombings affected the apartment industry on a very personal side. One of those seriously injured by the bombings is one of our own....
  • When the Dog Bites, When the Bee Stings

    Before Oprah went off the air to spend more time with her invisible boyfriend, Stedman, the talk-show queen had an annual “Favorite Things” segment. During this holiday special, Oprah channeled her inner Maria von Trapp and presented audience members with her favorite goodies from the past 12 months, as well as trendy items for the coming year. Here at units Magazine, we don’t have the budget to...
  • Superstorm Sandy: What We Learned

    My previous blog focused on what happened in New Jersey as a result of Superstorm Sandy. The event was devastating, and served as a reminder to the entire industry about the importance of having an Emergency Preparedness plan in place in the event that such a disaster strikes your area. Following are a few “lessons” we learned during this recovery process: Make sure your communication network...

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