Monday, July 18, 2011
With its 600 million users and average daily session time of 25 minutes, Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement.
But, if you build it, will they come? And if they come, will they stay and engage?
Keep your audience engaged and offer something of value. When fans “like” a certain brand’s page they need...
Friday, April 1, 2011
Writing about your friends and family, it turns out, is a tricky thing.
When I started doing my weekly blog for APTly Spoken, I wanted to create material that was fresh and funny—something that really pushed the envelope. Unfortunately, I’ve pushed a little too hard.
Last week my mom and dad finally printed out all of my blogs and settled in for an afternoon of light reading. The trouble is...
Thursday, March 24, 2011
I always loved swimming in my grandma’s pool in Maryland, but the water was absolutely freezing. It wasn’t exactly Titanic cold, but if Rose were there, I would have put up a good fight for that piece of wood she hogged while Jack froze to death.
Needless to say, I was never in any rush to dive into the water. Then one day, after pacing around the deck of the pool for several minutes, I decided...
Thursday, March 3, 2011
Whenever America’s favorite snaggle-toothed singer, Jewel, talks about her past life as a homeless person living out of her car, I picture her in an environment very similar to that of my 1996 Jeep.
A co-worker who will remain nameless (Michelle) once likened the contents of my car to something you would see on Hoarders. While I respectfully disagree, I will admit I could survive quite...