Monday, August 1, 2011
Community appearance – “curb appeal” – is crucial to attracting new tenants and keeping existing ones happy, and property managers understand the obvious: Common areas require regular maintenance, including having the turf mowed regularly. But landscape care doesn’t end with the weekly “mow and blow.” There are other aspects of a quality landscape-...
Monday, July 18, 2011
With its 600 million users and average daily session time of 25 minutes, Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement.
But, if you build it, will they come? And if they come, will they stay and engage?
Keep your audience engaged and offer something of value. When fans “like” a certain brand...
Friday, April 1, 2011
Writing about your friends and family, it turns out, is a tricky thing.
When I started doing my weekly blog for APTly Spoken, I wanted to create material that was fresh and funny—something that really pushed the envelope. Unfortunately, I’ve pushed a little too hard.
Last week my mom and dad finally printed out all of my blogs and settled in for an afternoon of light reading. The...
Thursday, March 24, 2011
I always loved swimming in my grandma’s pool in Maryland, but the water was absolutely freezing. It wasn’t exactly Titanic cold, but if Rose were there, I would have put up a good fight for that piece of wood she hogged while Jack froze to death.
Needless to say, I was never in any rush to dive into the water. Then one day, after pacing around the deck of the pool for several...