APTly Spoken Blog | National Apartment Association

APTly Spoken Blog

  • The Phrase that Pays

    Turn on almost any radio station morning show and quite frequently the morning talk host will be asking for “The Phrase that Pays”. This is generally a tag line that summarizes a marketing jingle that the audience is supposed to remember. Something such as “This is KSCUM radio… where we scrub the hits with no commercial breaks every day!” This short statement is meant to remind listeners what...
  • How About That Weather!

    A recent episode of “This American Life” featured a very proper British woman who discussed the seven things that should never be brought up in polite conversation. Among them, “route talk,” your health, your diet, your dreams and money. It left me with very little to say. Fortunately—for everyone—I’m not working in a leasing office. My stories of frantic WebMD searches, tangents about binge...
  • ABC Should Really Start Paying Me

    I consider myself an ambassador for the following: 1. Ross Dress for Less. I can’t describe the joy I feel when I leave the store with 22 pieces of clothing for $200. Sure, some of the items have a shorter shelf life than a carton of milk, but it’s that initial pleasure that appeals to me. A large majority of the clothes are also comprised of synthetic materials not of this world, but who am I to...
  • All The Cool Kids Are Doing It

    We’ve all been volun-told to do things in life. You know—when it’s “strongly suggested” that you volunteer for something. It’s presented like a choice, but it’s really not.  I’m volun-told to help my Mom get ready for our annual Christmas party every December, just like my best friend is volun-told to dress up with me for Halloween. Why she needs any convincing is beyond me. We all have busy...

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