APTly Spoken Blog

  • The Truth About Resident Retention

      I attended a standing-room only Resident Retention Round Table recently, and was shocked to hear the panelists basically say that no matter what you do as a resident retention strategy, your turnover will remain about the same. (Which is exactly opposite of what our research has shown!) The retention strategies discussed seemed to revolve around pricing and creating a sense of community. Once...
  • There’s Never a Loser When Everyone Wins

    I am sure we are all blown away by how some businesses operate.  I scratch my head…it’s clear not everyone is really trying to take care of clients, create positive experiences, or improve performance.  Here are several of my experiences. The crepe joint: Penny wise, pound (or franc) foolish. There’s a great crepe joint near work.  As the economy soured, I noticed changes.  They stopped...


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