Thursday, April 14, 2011
If I were named CEO, which will probably happen in three to four years tops, my immediate to-do list would be as follows:
1. Get a door for my cubicle. Or at least some decorative beads for the entryway.
2. Institute Macaroni Mondays. One box per employee, strictly of the shell variety. I like it when the cheese gets trapped inside.
3. Commission an artist to paint a window with pretty scenery...
Thursday, April 7, 2011
Microwave popcorn is pretty straightforward. You take the bag out of the wrapper, put it in the microwave right-side up, and remove it when the kernels have popped. All things considered, it’s an easy task for the average college-educated professional.
Then again, I never claimed to be average.
Just this week I destroyed my third bag of popcorn this year, unable to grasp a very valuable lesson...
Monday, March 28, 2011
Every once in a while I Google “Resident Retention” just to see what comes up. And each time, I am disappointed in the results. In an industry that has seen customer turnover fluctuate between 55 percent and 62 percent over the past 10 years, do we really believe that the answer is better move-in gifts, cute door hangers and more pizza parties?
Some of the suggestions I read included...
Tuesday, March 22, 2011
We live in a world that seems to focus on price— not value. Price is only one factor in a buying decision. What we often don’t realize is that we make value-based buying decisions every day. We buy our clothes, cars and food based on the perceived value that we get from what we purchase.
A recent Harvard University study revealed that buyers want more than a “cheap price”. In fact, only 1 out of...