APTly Spoken Blog

  • Just Call Me Mrs. CEO

    If I were named CEO, which will probably happen in three to four years tops, my immediate to-do list would be as follows: 1. Get a door for my cubicle. Or at least some decorative beads for the entryway. 2. Institute Macaroni Mondays. One box per employee, strictly of the shell variety. I like it when the cheese gets trapped inside. 3. Commission an artist to paint a window with pretty scenery...
  • Canned Chili and Burned Popcorn: The Perfect Ingredients For a Potential Lease Violation

    Microwave popcorn is pretty straightforward. You take the bag out of the wrapper, put it in the microwave right-side up, and remove it when the kernels have popped. All things considered, it’s an easy task for the average college-educated professional. Then again, I never claimed to be average. Just this week I destroyed my third bag of popcorn this year, unable to grasp a very valuable lesson...
  • Why “Resident Events” Don’t Equal “Resident Retention”

    Every once in a while I Google “Resident Retention” just to see what comes up.  And each time, I am disappointed in the results. In an industry that has seen customer turnover fluctuate between 55 percent and 62 percent over the past 10 years, do we really believe that the answer is better move-in gifts, cute door hangers and more pizza parties? Some of the suggestions I read  included...
  • Three Secrets to Selling Value

    We live in a world that seems to focus on price— not value. Price is only one factor in a buying decision. What we often don’t realize is that we make value-based buying decisions every day. We buy our clothes, cars and food based on the perceived value that we get from what we purchase. A recent Harvard University study revealed that buyers want more than a “cheap price”. In fact, only 1 out of...

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