Tuesday, October 23, 2012
A friend of mine recently shared this story with me.
“It all started when my children ordered the IHOP “Happy Face” pancake dinner. When our order arrived at the table my 2 year old son became very upset and proceeded to say, “Mommy, not it!” over and over again. I attempted to explain to him that what he received was what he had ordered, but clearly it was not working. After several attempts...
Tuesday, September 25, 2012
Before the “Value Meal” I can remember this irritating question, “Would you like fries with that?” echoing through the outside speaker as I would drive through my neighborhood McDonalds. I am confident the person who asked didn’t really care if I ordered fries or not—it was not sincere—it was scripted.
Two recent studies released by the University of Utah’s David Eccles School of Business...
Thursday, September 13, 2012
One of the best things about my apartment is its proximity to the things that mean the most to me in life—namely, a grocery store within running distance where I can stop by for some free samples of cheese and pie after a strenuous jog and a Redbox where I can rent “Think Like a Man” for $1.27 (which turns into $5 when I forget to return it for four days). And let’s not forget McDonald’s,...
Tuesday, September 4, 2012
Every month my credit card company ticks me off with an email telling me that my payment is due in 10 days. I’ve never been late with a payment and half the time I don’t even have a balance. I do however, appreciate their proactive strategy, and I understand that it works.
How do you get the best bang for your buck when it comes to cultivating high-value, on-time payers? It’s a fact: seeking is...