APTly Spoken Blog

  • Go Green From the Bottom Up

    Many companies would like to be more environmentally responsible, but lack the motivation, time, or expertise to implement changes on their own. Whether you work in a large organization with thousands of employees or in a two-person office, you can persuade your managers to “buy in” to a green program with the right positioning. Here are some persuasive arguments you can make to get your...
  • Going Down The Road Feeling, Uh, Scared

    If someone had told me twenty years ago while I was hunkered down in graduate school that in the future I would have to dodge drivers on the highway who were massively distracted due to the use of a computer that fit in the palm of their hand that they were using WHILE DRIVING DOWN THE ROAD, I would have told them they were crazy! But, here we are in 2011 and that is exactly what is happening...
  • MISSING: Residents! REWARD: $$, Higher Occupancy, Better Word of Mouth!

    Are your residents vanishing from your community at a rate that makes you consider putting up missing posters? If so, did you know that their disappearance was probably preventable? Before you contact the milk carton company, let me explain. We spend tons of money on training and advertising to get our residents in the door, but once they’re in we change our focus to the next. To me, that’s...
  • Slow or No Reaction Time… Costs Your Business!

    For those of you who’ve met me or taken one of my classes, you know that I talk the talk and I walk the walk. I say things like they are--professionally and with care, of course. I’m not talking about some of the language used during the leasing process—a little fluff is just fine then. But in normal dealings onsite and at the corporate office, I don’t see the point in wasting time or sugar...

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