APTly Spoken Blog

  • CUSTOMER EXPERIENCE: Scrap The Sales Script!

    Before the “Value Meal” I can remember this irritating question, “Would you like fries with that?” echoing through the outside speaker as I would drive through my neighborhood McDonalds. I am confident the person who asked didn’t really care if I ordered fries or not—it was not sincere—it was scripted.   Two recent studies released by the University of Utah’s David Eccles School of Business...
  • Build It And They Will Come (Cupcakes, That Is)

    One of the best things about my apartment is its proximity to the things that mean the most to me in life—namely, a grocery store within running distance where I can stop by for some free samples of cheese and pie after a strenuous jog and a Redbox where I can rent “Think Like a Man” for $1.27 (which turns into $5 when I forget to return it for four days). And let’s not forget McDonald’s,...
  • Show Me the Money! Five Ideas to Step Up On-time Payments

    Every month my credit card company ticks me off with an email telling me that my payment is due in 10 days. I’ve never been late with a payment and half the time I don’t even have a balance. I do however, appreciate their proactive strategy, and I understand that it works. How do you get the best bang for your buck when it comes to cultivating high-value, on-time payers? It’s a fact: seeking is...
  • An Apartment Tail: Fievel Goes to the Dumpster

    I’ve lived in an apartment for over three years now, so naturally I’ve learned a few tricks. Take pest management, for example. A few weeks ago my roommate thrust a chewed-up piece of saltwater taffy in my face, disrupting the quiet time I had requested while watching “Bachelor Pad.” She had discovered the gnawed taffy on the floor of her closet and could only assume one thing: we had a mouse....

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