APTly Spoken Blog

  • Breathe In, Breathe Out, Buy Bubble Wrap

    My last job was very stressful. During my 13-month stint at this previous company, I was asked to move cubicles three times. I had approximately 950 post cards, figurines and pieces of memorabilia displayed in my work space, so this was a logistical nightmare. The amount of boxes and bubble wrap required would make your head spin. After the first move, I constantly felt on edge, never knowing...
  • When The Resident Experience Begins and How to Drive Satisfaction and Performance

    For over a decade we have been focusing on the best practices that drive retention. Throughout this time, we have focused discussions with clients on the best practices that drive resident satisfaction, loyalty, retention and improving one’s online reputation. Besides just evaluating feedback that relates to shutting the back door (retention/turnover), we have also had the chance to learn so...
  • Customer Experience: Is Your Apartment Community Two-Faced?

    A friend of mine recently shared this story with me. “It all started when my children ordered the IHOP “Happy Face” pancake dinner. When our order arrived at the table my 2 year old son became very upset and proceeded to say, “Mommy, not it!” over and over again. I attempted to explain to him that what he received was what he had ordered, but clearly it was not working. After several attempts...
  • CUSTOMER EXPERIENCE: Scrap The Sales Script!

    Before the “Value Meal” I can remember this irritating question, “Would you like fries with that?” echoing through the outside speaker as I would drive through my neighborhood McDonalds. I am confident the person who asked didn’t really care if I ordered fries or not—it was not sincere—it was scripted.   Two recent studies released by the University of Utah’s David Eccles School of Business...

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