APTly Spoken Blog | National Apartment Association

APTly Spoken Blog

  • Tears of a Clown

    During a hiking trip through Utah a few years ago, my friends and I went to a diner for lunch. I was hemming and hawing over the pancake options when our waiter arrived at the table. He was just your average server—tall, brown hair, three teardrops tattooed under his right eye. You know, the usual. Deeply distressed that the same man who put three people in the ground would also be delivering my...
  • Happy Little Trees—And Residents

    Three years ago, my friend dressed as Bob Ross for Halloween. Once brushed out, Joe’s curly hair was a dead ringer for the painter’s giant ‘fro, and he spent hours meticulously applying the faux facial hair he still had from an old role in a church play.  The resemblance was uncanny. As the evening progressed, and the drinks continued to flow, Joe’s ‘happy little trees’ were getting happier and...
  • Caught on Camera!

    Revenue management systems promise optimized pricing based on nearly inhuman calculations of supply and demand, exposure, booking curves, comps, historical pricing data and (in some cases) elaborate forecasting technologies. At the end of the day though, it's up to leasing associates to close the deal with prospects, and that's when the pricing conversation doesn't always stick to the script....
  • Future Proofing Portfolios

    Hurricanes. Flooding. Geo-political strife. Climate change. Massive unemployment. Despite the growing prevalence of disastrous events, risk mitigation of these so-called "black swans" is just beginning to ping the strategic radar of multifamily asset and portfolio managers. From insurance to property values to financing and development, how your portfolio accounts for the risk of the unknown can...

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