APTly Spoken Blog

  • Prepare Before the Crisis

    I woke up at 1 a.m. last week to the strobe light and alarm going off over my bed. After getting dressed and running down the stairs, I found the rest of the hotel guests gathered outside.As I continued to wake up, the fire marshal’s response vehicle arrived. In the distance I could see the flashing lights of two other fire trucks. The fire department looked ready to go as they leapt off of their...
  • Last Chance at Discounted Pricing for the 2013 Apartment Revenue Management Conference

    Booking curves. In the apartment industry, we often know it as seasonality, or as variable demand creation through marketing and promos. In short, it's the pace at which lease-ups fill available vacancy at any given time. Like apartment communities, hotels and airline flights also key into booking curves to optimize pricing. It's one of the reasons you'll find prices on the increase as a...
  • Telephone Consumer Protection Act: Dos and Don’ts to Simplify Compliance

    With Telephone Consumer Protection Act (TCPA) claims on the rise, now is a good time to review what’s going on and how it affects businesses and organizations. TCPA SnapshotThe TCPA was enacted to protect consumers from aggressive telemarketers. TCPA provides a variety of restrictions. Most recent claims relate to promotional marketing calls using automatic telephone dialing systems (ATDS also...
  • Straw, Sticks, or Bricks…What is Your House Made Of?

    When the big bad wolf, better known as online reviews, comes knocking at your door, how solid is your community’s reputation?  Think back to the children’s bedtime story, The Three Little Pigs. Each pig decided to leave home and seek their fortunes.  Before leaving, their mother told them, “Whatever you do, do it the best that you can because that is the way to get along in the world.”The first...

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