APTly Spoken Blog

  • Multifamily Revenue: Sexy and You Know It

    If there is a director of revenue management at your firm, you can thank Greg Cross, Senior Vice President of Revenue Management at Hyatt Hotels Corporation and the keynote speaker for the 2013 Apartment Revenue Management Conference, Sept. 23-25 at the Turnberry Isle Miami Resort. Back in 1993 Cross created and wrote the first job description for a hotel-based Director of Revenue Management, and...
  • Move ‘Em In, Move ‘Em Out

    The Guide To Successfully Turning Units While researching unique perspectives on move-ins and move-outs in the property management world, I kept attempting to resort to a metaphor. Then I came across the origin of the word “metaphor” itself, which means “to carry” in Greek. In the context of a typical metaphor, the “carrying” is referring to the sense of one word to a different word, but I...
  • Pushing Potential Forward: The Expanded Scope of the Apartment Revenue Management Conference

    What does the 2013 Apartment Revenue Management Conference (Sept. 23-25, Turnberry Isle Resort, Miami) have to do with the New York Times and the Dalai Lama? Call it an intense focus on data-driven business solutions.Five years ago only a handful of institutional-sized adopters embraced analytic, algorithmic pricing technology. Now a critical mass of apartment owners and operators large and small...
  • Will Your Resident Be a VIP or MIA?

    In this world of mediocre service or automated do-it-yourself options, there are a special few service providers that have my unwavering loyalty. On the short list: My dentist – The staff is friendly, welcoming and reassuring, the office is immaculately clean, the receptionist always asks about my spouse and kids by name, and they give me a little lavender-scented towelette at the end of my...

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