APTly Spoken Blog

  • The City That Keeps the Roof Blazin’

    When I heard I would be traveling to Miami for the Apartment Revenue Management Conference in September, I was transported back in time. The year was 1998. I was 15 years younger, five pounds heavier and really digging Will Smith’s new single, “Miami.” I didn’t know anything about the city, but from what I gathered based on the lyrics, every day like a Mardi Gras—everybody party all day. On the...
  • Tears of a Clown

    During a hiking trip through Utah a few years ago, my friends and I went to a diner for lunch. I was hemming and hawing over the pancake options when our waiter arrived at the table. He was just your average server—tall, brown hair, three teardrops tattooed under his right eye. You know, the usual. Deeply distressed that the same man who put three people in the ground would also be delivering my...
  • Happy Little Trees—And Residents

    Three years ago, my friend dressed as Bob Ross for Halloween. Once brushed out, Joe’s curly hair was a dead ringer for the painter’s giant ‘fro, and he spent hours meticulously applying the faux facial hair he still had from an old role in a church play.  The resemblance was uncanny. As the evening progressed, and the drinks continued to flow, Joe’s ‘happy little trees’ were getting happier and...
  • Caught on Camera!

    Revenue management systems promise optimized pricing based on nearly inhuman calculations of supply and demand, exposure, booking curves, comps, historical pricing data and (in some cases) elaborate forecasting technologies. At the end of the day though, it's up to leasing associates to close the deal with prospects, and that's when the pricing conversation doesn't always stick to the script....

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