Monday, August 12, 2013
Booking curves. In the apartment industry, we often know it as seasonality, or as variable demand creation through marketing and promos. In short, it's the pace at which lease-ups fill available vacancy at any given time. Like apartment communities, hotels and airline flights also key into booking curves to optimize pricing. It's one of the reasons you'll find prices on the increase as a...
Lia Nichole Smith
Wednesday, July 24, 2013
When the big bad wolf, better known as online reviews, comes knocking at your door, how solid is your community’s reputation? Think back to the children’s bedtime story, The Three Little Pigs. Each pig decided to leave home and seek their fortunes. Before leaving, their mother told them, “Whatever you do, do it the best that you can because that is the way to get along in the world.”The first...
Friday, July 19, 2013
Kelly McGuire is getting bored with revenue management. And when the executive director of hospitality and travel global practice at SAS, who also holds a PhD in revenue management from the Cornell School of Hotel Administration, talks revenue management trends, people tend to listen. Her research has been published in The Cornell Hospitality Quarterly, Journal of Pricing and Revenue Management...
Thursday, July 18, 2013
When I was 13, I went to my very first concert. My mom and uncle took me to see my favorite band, Third Eye Blind, at Merriweather Post Pavilion in Maryland.
Two minutes into the show, Mom turned to me and said, “Do you smell that, Lauren? That’s pot. Don’t breathe it in!”
Confused as to how I would enjoy the rest of the concert while holding my breath, I nodded, made a mental note and continued...