APTly Spoken Blog

  • Can You Price Apartments Better Than a Machine?

    We know you’re out there – stalwarts and old-schoolers who have yet to adopt revenue management software technologies and the multi-market-cycle. You are multifamily housing veterans who can price units better than anyone, and certainly better than “a machine.” Particularly beyond the REIT and national institutional owner set, there still exists (and perhaps rightfully so) a brand of apartment...
  • Two New Words to Replace “Reputation Management”

    Reputation Management has been a priority focus for many companies this year. And while it’s refreshing to see people finally “getting it”, the inevitable eye-rolling, boredom inducing, “enough already” side effect has started to set in. You know, the one which makes every instructor speaking on the subject sound like Miss Swanson of the Peanuts cartoon (wah, waa-waa, wah-waa-waa, wah)? As...
  • Prepare Before the Crisis

    I woke up at 1 a.m. last week to the strobe light and alarm going off over my bed. After getting dressed and running down the stairs, I found the rest of the hotel guests gathered outside.As I continued to wake up, the fire marshal’s response vehicle arrived. In the distance I could see the flashing lights of two other fire trucks. The fire department looked ready to go as they leapt off of their...
  • Last Chance at Discounted Pricing for the 2013 Apartment Revenue Management Conference

    Booking curves. In the apartment industry, we often know it as seasonality, or as variable demand creation through marketing and promos. In short, it's the pace at which lease-ups fill available vacancy at any given time. Like apartment communities, hotels and airline flights also key into booking curves to optimize pricing. It's one of the reasons you'll find prices on the increase as a...

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