APTly Spoken Blog

  • Roommates Gone Wild

    All of these back-to-school commercials are making me feel a little sick. I’m not really sure why—I always loved going to school. I sat in the seat directly behind the bus driver, after all. And yet my stomach still churns whenever I see a sale on spiral notebooks and jeans. Perhaps it’s the thought of summer ending—no more warm nights with the car windows rolled down, extra daylight or trips to...
  • Take the Revenue Management Renewal Quiz!

    Can your residents renew their leases electronically? Does social media marketing improve renewals? What’s the average percentage capture of renewals in multifamily: 30 percent? 40 percent? More than 50 percent?Take the six-question Apartment Revenue Management Renewals Survey and find out the answers during the Baby Come Back: Best Practices in Renewal Analytics session at the 2013 Apartment...
  • Can You Price Apartments Better Than a Machine?

    We know you’re out there – stalwarts and old-schoolers who have yet to adopt revenue management software technologies and the multi-market-cycle. You are multifamily housing veterans who can price units better than anyone, and certainly better than “a machine.” Particularly beyond the REIT and national institutional owner set, there still exists (and perhaps rightfully so) a brand of apartment...
  • Two New Words to Replace “Reputation Management”

    Reputation Management has been a priority focus for many companies this year. And while it’s refreshing to see people finally “getting it”, the inevitable eye-rolling, boredom inducing, “enough already” side effect has started to set in. You know, the one which makes every instructor speaking on the subject sound like Miss Swanson of the Peanuts cartoon (wah, waa-waa, wah-waa-waa, wah)? As...

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