APTly Spoken Blog

  • Caught on Camera!

    Revenue management systems promise optimized pricing based on nearly inhuman calculations of supply and demand, exposure, booking curves, comps, historical pricing data and (in some cases) elaborate forecasting technologies. At the end of the day though, it's up to leasing associates to close the deal with prospects, and that's when the pricing conversation doesn't always stick to the script....
  • Future Proofing Portfolios

    Hurricanes. Flooding. Geo-political strife. Climate change. Massive unemployment. Despite the growing prevalence of disastrous events, risk mitigation of these so-called "black swans" is just beginning to ping the strategic radar of multifamily asset and portfolio managers. From insurance to property values to financing and development, how your portfolio accounts for the risk of the unknown can...
  • Roommates Gone Wild

    All of these back-to-school commercials are making me feel a little sick. I’m not really sure why—I always loved going to school. I sat in the seat directly behind the bus driver, after all. And yet my stomach still churns whenever I see a sale on spiral notebooks and jeans. Perhaps it’s the thought of summer ending—no more warm nights with the car windows rolled down, extra daylight or trips to...
  • Take the Revenue Management Renewal Quiz!

    Can your residents renew their leases electronically? Does social media marketing improve renewals? What’s the average percentage capture of renewals in multifamily: 30 percent? 40 percent? More than 50 percent?Take the six-question Apartment Revenue Management Renewals Survey and find out the answers during the Baby Come Back: Best Practices in Renewal Analytics session at the 2013 Apartment...

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