APTly Spoken Blog

  • Happy Little Trees—And Residents

    Three years ago, my friend dressed as Bob Ross for Halloween. Once brushed out, Joe’s curly hair was a dead ringer for the painter’s giant ‘fro, and he spent hours meticulously applying the faux facial hair he still had from an old role in a church play.  The resemblance was uncanny. As the evening progressed, and the drinks continued to flow, Joe’s ‘happy little trees’ were getting happier and...
  • Carol Brady Had the Right Idea

    The best part about having a large family is that you suddenly have an abundance of free labor. Hold on—I’m now getting word that this has not been the case since “The Grapes of Wrath.”  Regardless, I think most people would agree that it’s nice to have people (a young child, your ailing grandmother, etc.) work for you—especially when it’s voluntary. This is certainly the case in the apartment...
  • Marketing in Property Management: Get Connected, Stay Connected, Be Responsive!

    Marketing is commonly defined as the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is utilized universally as a critical business function for attracting customers. In property management it is important to acknowledge the connection between living requirements and financially viable results. What we strive for with...
  • Like a Kid In a Candy Store

    Sometimes I blackout when I eat. I mean, not actually blackout—but it feels very similar. I go into a sort of food coma when presented with a table full of free goodies, eating one after the other in assembly line fashion: move hand to candy, un-wrap candy, put in mouth, repeat. I would have made a stellar Lucy Ricardo. I would also be 800 pounds if I lived in one of Mark Tarses’ Berkeley, Calif...

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