APTly Spoken Blog

  • Does A Lease Follow A Like?

    Social Media as a Prospecting and Renting ToolPacific Crest recently participated at Seattle’s TRENDS Conference and Tradeshow providing insight on how to effectively utilize social media to benefit individual properties and company initiatives. Pacific Crest integrates the underlying meaning of our tagline into our social media approach. Our social media marketing plan revolves around our...
  • New Student Housing Research Shows How to Reach Today’s Digital Savvy Renter

    It’s no secret: College students aren’t the easiest demographic group to reach. They’re stressed, low on free time, and have a notoriously short attention span. Add in today’s ever-increasing technology and digital mediums, and you’ve got quite a challenge on your hands.  For off-campus housing communities, it’s imperative to understand how student renters search, what they look for in a...
  • Super Tall, Funny Male Looking for Gullible Female

    “This girl I know” is always complaining about the hot messes on various dating websites. In particular, she really hates: 1. Guys who post shirtless selfies. If my friend—OK, OK, it’s me—sees one more picture taken through the reflection of a bathroom mirror, I’m going to lose it. If you really want to shamelessly impress me, upload a picture of your credit history, not your chest. I don’t care...
  • Oh Hair No!

    It’s always awkward when someone gets a haircut. It seems rude not to acknowledge it, so you have to start by asking the obvious: “Hey, did you get a haircut?!” When they say yes, there’s only one appropriate response: “It looks great!” It could be the ugliest haircut in the world—a mullet or a rat tail or a Kate Gosselin—but you certainly can’t say so.  You may even find said haircut socially...

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