APTly Spoken Blog

  • If You Don’t Ask, You’ll Never Know

    A few months ago, I taught a class for the local apartment association that encompassed all-things marketing, social media and resident events (at least as all-encompassing as two hours would allow). I love to start a class with one of those obnoxious ice-breakers, so everyone had to stand up and give us their name, property, “theme song” (because if it’s an early 90’s rap song, I will instantly...
  • Marketing For 2014: Create The Brand Experience

    At this time of year, most are looking ahead and making strategic plans for the upcoming months. What’s new for 2014? It’s all about creating the brand experience, according to the executives at Jack Morton Worldwide, the global brand experience agency that works with brands such as General Motors, Subway and Procter & Gamble.“As marketers continue to respond to increasingly empowered...
  • Child, Please

    I’ve noticed a few things in my 27th year. Namely, that I’m getting old. Now, before you start rolling your (deteriorating) eyes in a “child, please” manner, let me explain. I understand that 27—in the scheme of one’s entire life—is still very young. But I also understand that this is around the time where it’s starts to feel kind of cool to play the adult card.  When I was 25, I felt the need to...
  • Paging Doogie Howser

    I know a lot about doctors.  For example, I know that they really struggle to maintain a work-life balance. When Dr. Grey and Dr. McDreamy had their baby, Meredith took a step back from her surgeries to focus on their daughter. That of course then caused tension between her and Dr. Yang, who accused Meredith of being a better mother than doctor. Of course Dr. Yang was still kind of bitter after...

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