Wednesday, February 18, 2015
You’re all liars.
That was my big take-away from the first day of the 2015 NAA Student Housing Conference & Exposition in Las Vegas, after panelist Melanie Ling asked everyone who’s ever tried online dating to raise their hands.
Approximately five people did so—half of them mumbling things like “I mean, just once,” or “I’m so, so lonely.” OK, maybe not their exact words. Another 20 people—...
Thursday, January 22, 2015
I’m gonna be honest: I’m not a dog person.
I realize this makes me a horrible, soulless, Sarah McLachlan-hating person, but I can’t fake it.
People argue that a dog is man’s best friend—and I guess that’s true, if you don’t have human best friends. Call me crazy, but I just prefer companions who don’t lick my face or leave hair all over my clothing.
Despite my indifference toward...
Friday, January 16, 2015
Gone are the days of ledger cards, guest cards and answering services. Today, our industry is driven by the technology and focused on selling features, as opposed to driving from the point of view of the customer. Smart companies in and out of the student housing space are institutionalizing a more customer-oriented perspective that drives technology design and development from the outside in....
Monday, December 29, 2014
Social media is one of the most effective free advertising marketplaces available for your apartment complex. With Facebook, people log in when they want to relax and chat with friends, making them more receptive to targeted ads and promoted posts that fit their current needs. This makes it crucial for you to have an informative, engaging Facebook presence.
What to Post
Posting an occasional...