APTly Spoken Blog

  • The Death of the Mall Rat

    God bless the 1980s. I was fortunate enough to be born in 1986, smack dab in the middle of all the big shoulder pads, bad perms and enough Top Gun gems to carry us into the aughts.  It was a simpler time, really. You turned on the TV and everybody knew your name, The Huxtables reigned supreme and an old broad on a typewriter was solving mysteries. Oh, to be 1986 again. Unfortunately, the...
  • Powerful Promotion: College Grove Apartments Make Noise—And Get Noticed

    To get noticed in a busy college town with many student housing options, sometimes you’ve got to make a little noise. Literally. It was the fall of 2013 in Murfreesboro, Tennessee, and the Middle Tennessee State University fall semester was in session. Days were shorter. Temperatures were cooler. Leaves were turning. And the MTSU students were eagerly anticipating the start of basketball season...
  • There’s No Place Like Home

    By day, I write about ancillary revenue opportunities. By night, I ask for cheaper rent. It’s all a bit confusing. But so, too, is the concept of resident friendly ancillary revenue. And according to Steve Lefkovits, Joshua Tree Conference Group Principal, learning to leverage ancillary revenue without incurring resident ire is key to any successful revenue management program. “Incredible rent...
  • Your Road Map To Executing Promotional Marketing Strategic Plans To Perfection

    This is the final blog in a three-part series on planning for success in your marketing strategy. Be sure to catch up on parts 1 and 2. What’s the cornerstone for any promotional marketing plan? A sound strategy. Without a strategic plan, it’s impossible to accurately determine budgets, select branded merchandise, assess what’s worked in the past…and what hasn’t. (Check out the 10 ways strategic...

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