APTly Spoken Blog

  • Communication: The Cornerstone of Resident Retention

    Resident retention is important for any property manager. Whether you manage a single property or a large multi-unit community, retaining your residents means lots of work for you.  Every property manager needs a strategy and needs to follow through with that strategy. The cornerstone of any retention program is communication. Here are some ways to increase your communication with your residents...
  • Too-da-loo, Weeds and Weathered Plants!

    In the words of Mrs. Doubtfire, my apartment currently has a “fleeing one’s homeland” motif. As I type this blog, several men are replacing all of the windows in my apartment, as well as the balcony doors. And everything that once resided within a 3- to 5-foot radius of said windows and doors is now piled on the couch. On the bright side, my roommate and I were forced to clear off our balcony,...
  • Daydream Believer

    I had many childhood dreams. One was to fall in love at a sleep-away summer camp. I used to be fixated on the idea of spending two months on a lake somewhere in Maine doing arts and crafts, water-skiing to my heart’s content and having a respectable summer fling with a 14-year-old boy most likely named Ethan or Cory. We would bond over our shared love of water sports, spend the summer flirting...
  • If You Don’t Ask, You’ll Never Know

    A few months ago, I taught a class for the local apartment association that encompassed all-things marketing, social media and resident events (at least as all-encompassing as two hours would allow). I love to start a class with one of those obnoxious ice-breakers, so everyone had to stand up and give us their name, property, “theme song” (because if it’s an early 90’s rap song, I will instantly...

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