Valerie Hayman Sklar
Tuesday, May 13, 2014
Nearly one-third of Americans choose to rent their homes, according to the National Apartment Association (NAA). That’s a lot of choices, and attracting the best residents to your property isn’t easy.Residents select their homes on a number of criteria—from location and price to amenities and customer service. Your leasing staff and maintenance crew play a vital role in recruiting residents and...
Wednesday, April 30, 2014
As a property manager or leasing agent, you’re often looking for ways to keep your community fully leased. It’s important to find the right mix of channels and mediums to get your message across. While much has been said about the increasing prominence of online marketing, traditional offline promotion is still relevant as well. To be successful in the leasing industry, you have to unite your...
Friday, April 4, 2014
The mobile revolution continues to be a trend driver in the multifamily industry. From the use of tablets and smartphones to paperless systems on managing documents, signature capture, and even creating a sense of community at our communities, we are searching for the best way to reach our customers.
At Fore Property Company, about 40 percent of all leads were generated by mobile sources—apps...
Wednesday, April 2, 2014
Four of my best friends from New York City came to visit recently. As we all got ready for brunch on the first morning, I showed them where the towels were and then carefully explained how to use the hair dryer.
“The plastic piece that you use to turn it off and on broke last year, so you have to use this tiny metal screw,” I said, demonstrating how to properly stick said screw into the hair...