APTly Spoken Blog

  • Papa-paparazzi

    Be cool. Just be COOL. Easier said than done when Bill Rancic is calling your office... But let me take a step back. I’ve always had what some might describe as paparazzi tendencies. I get very star-struck when I see or talk to anyone who has been on TV for upwards of two minutes and my body simply shuts down.  This first occurred in high school when my mom and I spotted Tom Cavanaugh, star of...
  • Dress The Part: Jump Start Your Uniform Program In 7 Easy Steps

    Nearly one-third of Americans choose to rent their homes, according to the National Apartment Association (NAA). That’s a lot of choices, and attracting the best residents to your property isn’t easy.Residents select their homes on a number of criteria—from location and price to amenities and customer service. Your leasing staff and maintenance crew play a vital role in recruiting residents and...
  • How to Attract Residents Online and Offline

    As a property manager or leasing agent, you’re often looking for ways to keep your community fully leased. It’s important to find the right mix of channels and mediums to get your message across. While much has been said about the increasing prominence of online marketing, traditional offline promotion is still relevant as well. To be successful in the leasing industry, you have to unite your...
  • At Fore, Mobile Applications Foster Community, Cut Marketing Costs

    The mobile revolution continues to be a trend driver in the multifamily industry. From the use of tablets and smartphones to paperless systems on managing documents, signature capture, and even creating a sense of community at our communities, we are searching for the best way to reach our customers.   At Fore Property Company, about 40 percent of all leads were generated by mobile sources—apps...

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