Tuesday, February 15, 2011
I read an intriguing point in an online discussion about revenue management: “Turn cost is a factor, but it is also a sunk cost unless you wish to favor renewals over new leases.” Ah, “unless” you favor protecting your existing revenue stream! This is a huge issue…leasing/marketing vs. retention. Which should be the priority? Loss minimization vs. revenue/cash flow maximization. Filling empty...
Friday, February 11, 2011
So, I have this “friend” and she’s on an online dating site.
After pondering which service would best suit her needs, “my friend” remembered reading an article that said it’s OK to feel desperate—you just can’t act like it. So for her, that meant joining something that was free. Paying for a boyfriend just seemed wrong, and something she certainly wasn’t willing to consider until at least the...
Thursday, February 3, 2011
My 21-year-old brother used to argue that his bedroom felt more “cozy” and “lived-in” when it was an absolute mess, so it really shouldn’t have come as much of a shock when we visited him in college and saw an apartment in dire need of a good cleaning. “I didn’t raise you like this,” my mother said, vigorously scrubbing the bathtub walls. Apparently, she did.
Student residents such as my brother...
Wednesday, February 2, 2011
Did you know that 95 percent of sales happen after the 5th attempt?
It takes more than a smile and product knowledge to succeed in leasing—you must follow-up, too. Here are a few tips to help you create a follow-up strategy that will help you increase the number of leases you’re getting:
1. Commit to Timely Follow-Up
Follow-up with everyone who visited that day. Don’t let the follow-up, well…...