Monday, July 18, 2011
With its 600 million users and average daily session time of 25 minutes, Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement.
But, if you build it, will they come? And if they come, will they stay and engage?
Keep your audience engaged and offer something of value. When fans “like” a certain brand’s page they need...
Thursday, July 7, 2011
When I was in pre-school, my grandma came in for Grandparents Day.
That afternoon, our teacher asked us to draw a picture for our guests. While all of the other students excitedly drew elaborate houses, families and animals—which I find hard to believe since we were 4 years old, but so says my grandma—I plucked a purple crayon out of the box, drew a single line on the paper and announced that I...
Monday, June 27, 2011
Is it me, or does it seem that profanity and expletives have become more common in regular business interactions? And there are a few residents who take those choice words to a whole new level when they are not happy with the service or the answers you provide. What to do when a very disgruntled resident decides to rapid-fire every nasty, dirty, rude, crude and foul word in your direction to try...
Thursday, June 16, 2011
The other day I saw a Groupon for two varicose-vein treatments and compression stockings. If it didn’t have an expiration date, I would have considered buying it. I know my family’s history with those unsightly things and it’s safe to say the future of my calves isn’t looking pretty.
Then there’s the Lasik deal I stayed up until 1 a.m. mulling over last month. While I ultimately decided that if...