APTly Spoken Blog

  • We’re Onto Your Game, Mona Lisa

    When a picture of an apartment community that’s advertised on the Internet is blurry or taken from far away, I don’t assume a poorly trained photographer is to blame. I assume this is a place, if seen in person, that would haunt my dreams. Coincidentally, the same logic can be applied to online dating profiles. To improve your community’s image, hire a good photographer who will take stunning,...
  • Scoring Prospective Residents: Hot or Not?

    Identifying qualified leads can have a big impact on the productivity and effectiveness of leasing teams. Not all prospective residents are ready to sign a lease. Without prioritization, your leasing agents could hound a prospect who is six months away from moving while another “ready-to-move” prospect goes untouched.   Some apartment providers address this challenge by creating a formal lead...
  • Hire the Attitude: A Remarkable Recovery Case Study

    I started SatisFacts, and adore what I do, for a reason…it relates to my passion for caring, dedication and service…and this passion has to do with how I was raised and my DNA.  I have always been very sensitive to service.  I am inspired when I interact with someone who really cares about how they perform for you.  My reaction is 180 degrees different when I deal with someone who just does not...
  • The Truth About Resident Retention

      I attended a standing-room only Resident Retention Round Table recently, and was shocked to hear the panelists basically say that no matter what you do as a resident retention strategy, your turnover will remain about the same. (Which is exactly opposite of what our research has shown!) The retention strategies discussed seemed to revolve around pricing and creating a sense of community. Once...

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