Friday, March 11, 2011
Identifying qualified leads can have a big impact on the productivity and effectiveness of leasing teams.
Not all prospective residents are ready to sign a lease. Without prioritization, your leasing agents could hound a prospect who is six months away from moving while another “ready-to-move” prospect goes untouched.
Some apartment providers address this challenge by creating a formal lead...
Wednesday, March 2, 2011
I started SatisFacts, and adore what I do, for a reason…it relates to my passion for caring, dedication and service…and this passion has to do with how I was raised and my DNA. I have always been very sensitive to service. I am inspired when I interact with someone who really cares about how they perform for you. My reaction is 180 degrees different when I deal with someone who just does not...
Wednesday, February 16, 2011
I attended a standing-room only Resident Retention Round Table recently, and was shocked to hear the panelists basically say that no matter what you do as a resident retention strategy, your turnover will remain about the same. (Which is exactly opposite of what our research has shown!) The retention strategies discussed seemed to revolve around pricing and creating a sense of community. Once...
Tuesday, February 15, 2011
I read an intriguing point in an online discussion about revenue management: “Turn cost is a factor, but it is also a sunk cost unless you wish to favor renewals over new leases.” Ah, “unless” you favor protecting your existing revenue stream! This is a huge issue…leasing/marketing vs. retention. Which should be the priority? Loss minimization vs. revenue/cash flow maximization. Filling empty...