APTly Spoken Blog

  • HG Fenton, Ellis Trick Multifamily, Fogelman Earn SatisFacts’ Top Resident Satisfaction Awards

    H G Fenton, based in San Diego, Calif., and Ellis Trick Multifamily, Tuscaloosa, Ala., tied for the highest portfolio score in SatisFacts’ 2010 National Resident Satisfaction Awards. Additionally, Fogelman Properties, Memphis, earned the Exceptional Portfolio Score Award through its participation in SatisFacts’ 365 Day/Year Resident Feedback Program. These firms are among the more than 100...
  • Got Confidence?

    “When your confidence goes up, your competence goes up.”  Zig Zigler Selling, like anything else, is about confidence. When you exude confidence, you naturally attract others. People listen to you, follow you, and even buy from you. Displaying confidence assures people that you know what you’re doing. People who exude self-confidence know they have what it takes to master difficult situations...
  • Why “Resident Events” Don’t Equal “Resident Retention”

    Every once in a while I Google “Resident Retention” just to see what comes up.  And each time, I am disappointed in the results. In an industry that has seen customer turnover fluctuate between 55 percent and 62 percent over the past 10 years, do we really believe that the answer is better move-in gifts, cute door hangers and more pizza parties? Some of the suggestions I read  included...
  • Three Secrets to Selling Value

    We live in a world that seems to focus on price— not value. Price is only one factor in a buying decision. What we often don’t realize is that we make value-based buying decisions every day. We buy our clothes, cars and food based on the perceived value that we get from what we purchase. A recent Harvard University study revealed that buyers want more than a “cheap price”. In fact, only 1 out of...

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