Friday, January 16, 2015
Gone are the days of ledger cards, guest cards and answering services. Today, our industry is driven by the technology and focused on selling features, as opposed to driving from the point of view of the customer. Smart companies in and out of the student housing space are institutionalizing a more customer-oriented perspective that drives technology design and development from the outside in....
Monday, December 29, 2014
Social media is one of the most effective free advertising marketplaces available for your apartment complex. With Facebook, people log in when they want to relax and chat with friends, making them more receptive to targeted ads and promoted posts that fit their current needs. This makes it crucial for you to have an informative, engaging Facebook presence.
What to Post
Posting an occasional...
Wednesday, December 24, 2014
Ba rum bu bu bum. With a seasonal drumroll in place…it’s time for our annual What’s In and What’s Out list!
But before we get to the big reveal in our January issue of units Magazine, here’s a preview of some personal favorites.
In: 1989. Taylor Swift’s latest album is responsible for at least six near-accidents with me behind the wheel. I apparently have no control over my body when I hear “...
Thursday, December 4, 2014
Much like Peter Pan, I will never age. This is just a fact. But for the rest of you poor saps, you may as well pick out your future persona now. Are you gonna be a Blanche, a Rose, a Dorothy or a Sophia? The sun is quickly setting on those Golden years.
(The only correct response, by the way, is Sophia.)
And while some of us may not be there yet, many of our parents are. With people living longer...