APTly Spoken Blog

  • Dipping My Toes—and Phone—In the 21st Century

    I went kayaking with a few friends the day it reached 106 degrees in Washington, D.C. (mistake No. 1). As I awkwardly climbed into my boat with the grace of a baby fawn learning how to use its legs, the 12-year-old boy by the docks assured me my possessions would be safe—and dry—in a spot in back of the kayak. He seemed wise and weathered beyond his years, so I trusted him (mistake No. 2)....
  • Liar, Liar

    In fifth grade I failed a math test. I was the girl who got straight A’s, never talked and spent the first day of summer vacation helping the librarian organize her book shelves, so for me, this minor hiccup felt like an absolute disaster.   I had to get my parents to sign the test, but I was too afraid to show it to them so I forged my mom’s signature. I thought I had done a convincing job—even...
  • Top 10 Social Media Priorities for Apartment Marketers

    When a property management company calls, usually the only thing they know is that they need help with social media! But, help with what exactly? That’s when the call can become quiet. “You tell us.” There are so many ways we can help, but we need to clarify the situation, realize the opportunities for improvement, and then establish your priorities.What have you done to-date? If you’ve already...
  • Lights, Camera, Apartments!

    When I was in sixth grade I entered an essay contest and won a spot in an Earth Day commercial. I was known mostly for the swishing sound my Charlotte Hornets nylon wind pants made every time I walked down the halls of the middle school, so this was an exciting opportunity to re-invent myself. I was finally catching my big break. I was incredibly nervous when I got “on set,” as they say in the...

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