APTly Spoken Blog

  • Part Two: Be Engaging...On Facebook

    Here are some more tools and tips on how you can use Facebook to benefit your community.   Be Unique In order to set the Facebook vanity url for your fan page, there are several things which need to be in place first. You need to be admin of the page in question You need to have 25 “likes” or “Fans” You need to know the name you want for your community...
  • Judy Blume Didn’t Prepare Me For Adulthood

    On Monday night I purchased my first new car. It was a right-of-passage moment straight out of a Judy Blume book. I stood there with the keys in my hand, sobbing as my mother went off on the dealership manager because he did me wrong. OK, maybe not Judy Blume. The Spice Girls may have paved the way for girl power in the 90s, but the truth is it’s really intimidating to walk into a car...
  • Part One: Be Engaging...On Facebook

    With its 600 million users and average daily session time of 25 minutes, Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement. But, if you build it, will they come? And if they come, will they stay and engage? Be Interesting Keep your audience engaged and offer something of value. When fans “like” a certain brand...
  • Lauren and the Purple Crayon

    When I was in pre-school, my grandma came in for Grandparents Day. That afternoon, our teacher asked us to draw a picture for our guests. While all of the other students excitedly drew elaborate houses, families and animals—which I find hard to believe since we were 4 years old, but so says my grandma—I plucked a purple crayon out of the box, drew a single line on the paper and...

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