Tuesday, March 22, 2011
We live in a world that seems to focus on price— not value. Price is only one factor in a buying decision. What we often don’t realize is that we make value-based buying decisions every day. We buy our clothes, cars and food based on the perceived value that we get from what we purchase.
A recent Harvard University study revealed that buyers want more than a “cheap price...
Thursday, March 17, 2011
When a picture of an apartment community that’s advertised on the Internet is blurry or taken from far away, I don’t assume a poorly trained photographer is to blame. I assume this is a place, if seen in person, that would haunt my dreams. Coincidentally, the same logic can be applied to online dating profiles.
To improve your community’s image, hire a good photographer who...
Friday, March 11, 2011
Identifying qualified leads can have a big impact on the productivity and effectiveness of leasing teams.
Not all prospective residents are ready to sign a lease. Without prioritization, your leasing agents could hound a prospect who is six months away from moving while another “ready-to-move” prospect goes untouched.
Some apartment providers address this challenge by...
Wednesday, March 2, 2011
I started SatisFacts, and adore what I do, for a reason…it relates to my passion for caring, dedication and service…and this passion has to do with how I was raised and my DNA. I have always been very sensitive to service. I am inspired when I interact with someone who really cares about how they perform for you. My reaction is 180 degrees different when I deal...