APTly Spoken Blog

  • Lights, Camera, Apartments!

    When I was in sixth grade I entered an essay contest and won a spot in an Earth Day commercial. I was known mostly for the swishing sound my Charlotte Hornets nylon wind pants made every time I walked down the halls of the middle school, so this was an exciting opportunity to re-invent myself. I was finally catching my big break. I was incredibly nervous when I got “on set,” as they say in the...
  • Square Footage Was So Last Year

    The other day—a Friday night, to be exact—my roommate said she didn’t understand why we never met single guys. “I really don’t get it,” I said to her, sitting on the couch in an oversized t-shirt, scrolling through the TV’s On Demand menu so I could watch Maria Menounos and Derek Hough’s rumba (for the third time) on “Dancing With the Stars.” “Hey, do you mind if I open a can of tuna?” It had the...
  • Responding to Online Reviews

    80% of review site users feel that a management response to a bad review is reassuring. – TripAdvisor, 2010 Would you, could you, should you… respond to an online review? Customer reviews land at the top of search results. In some cases it may be advised to respond to negative, and even positive, reviews. Set objectives and create a policy and a plan for responding to reviews. 95% of review...
  • Winning & Losing Craigslist Ads: How to Optimize Your Ad

    Craigslist is certainly not a new marketing tool for rental property managers; it's been around for quite some time, though with a growing popularity in its presence as a host for local properties, more and more property managers are utilizing this free tool (aside from brokered apartment listings in NYC). That said, given that it is, in fact, free for most listers, it's unfortunate how many...

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