APTly Spoken Blog

  • Winning & Losing Craigslist Ads: How to Optimize Your Ad

    Craigslist is certainly not a new marketing tool for rental property managers; it's been around for quite some time, though with a growing popularity in its presence as a host for local properties, more and more property managers are utilizing this free tool (aside from brokered apartment listings in NYC). That said, given that it is, in fact, free for most listers, it's unfortunate how many...
  • Pay to Play: Winning Ways to Hold Community Contests

    A unicorn, an unlimited supply of Toaster Strudel and Zac Efron. When I went in on the Mega Millions in late-March with several co-workers, these were the things I dreamed of purchasing with my cut of the money. I knew I had a better chance of being pecked to death by a hummingbird than winning the lottery, but I’ve always been lucky and didn’t see any reason why this would change. Few people...
  • You Can't Be Too Safe

    I don’t shop often, but when I do, I buy in bulk. The 23 pudding cups and seven tubes of Aquafresh still in my closet—compliments of a shopping spree at Costco—are a testament to this. So when a guy came into the office last year to talk about self-defense—and, of course, to peddle safety-related products—I thought ‘why not add some pepper spray to the mix?!’ As the gentleman began pulling the...
  • Rescuing Your Reputation

    I was looking through someone’s Facebook album the other day and came across 17 identical pictures of a flower. Enraged by picture six, I wanted to contact this acquaintance and politely explain that I have absolutely no interest in seeing a daisy they found on the side of the road one time, let alone 17. Now, a field mouse sharing a biscuit with a panda bear in the emergency lane, or a three-...

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