APTly Spoken Blog

  • Responding to Online Reviews

    80% of review site users feel that a management response to a bad review is reassuring. – TripAdvisor, 2010 Would you, could you, should you… respond to an online review? Customer reviews land at the top of search results. In some cases it may be advised to respond to negative, and even positive, reviews. Set objectives and create a policy and a plan for responding to reviews. 95% of review...
  • Winning & Losing Craigslist Ads: How to Optimize Your Ad

    Craigslist is certainly not a new marketing tool for rental property managers; it's been around for quite some time, though with a growing popularity in its presence as a host for local properties, more and more property managers are utilizing this free tool (aside from brokered apartment listings in NYC). That said, given that it is, in fact, free for most listers, it's unfortunate how many...
  • Pay to Play: Winning Ways to Hold Community Contests

    A unicorn, an unlimited supply of Toaster Strudel and Zac Efron. When I went in on the Mega Millions in late-March with several co-workers, these were the things I dreamed of purchasing with my cut of the money. I knew I had a better chance of being pecked to death by a hummingbird than winning the lottery, but I’ve always been lucky and didn’t see any reason why this would change. Few people...
  • You Can't Be Too Safe

    I don’t shop often, but when I do, I buy in bulk. The 23 pudding cups and seven tubes of Aquafresh still in my closet—compliments of a shopping spree at Costco—are a testament to this. So when a guy came into the office last year to talk about self-defense—and, of course, to peddle safety-related products—I thought ‘why not add some pepper spray to the mix?!’ As the gentleman began pulling the...

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