APTly Spoken Blog

  • CUSTOMER EXPERIENCE: Scrap The Sales Script!

    Before the “Value Meal” I can remember this irritating question, “Would you like fries with that?” echoing through the outside speaker as I would drive through my neighborhood McDonalds. I am confident the person who asked didn’t really care if I ordered fries or not—it was not sincere—it was scripted.   Two recent studies released by the University of Utah’s David Eccles School of Business...
  • When a Move is More Than a Move In

    This month, our Education Team has been focusing on tools, tips and data surrounding move-ins. While there are certain times of year where move-ins are more common, they occur year-round at typically every community. Because they are such a common part of what we do every day, it is easy to take for granted that all staff know what to do, when to do it and how to do it.   However, as property...
  • Have You Picked Your Halloween Costume Yet?

    It’s September 6 and I still don’t have a Halloween costume. I’m entering panic mode. You see, I really enjoy dressing up each year, and put a great deal of time, effort, and money into pulling off the perfect costume. Unfortunately, this means I’ve set the bar very high. Last year, for example, I had two costumes. For the first—unveiled in New York City the weekend of Halloween—I was the...
  • L.B. + J.T.T. = 4EVER

    The most exciting part about getting a school locker was decorating the inside. It was your chance to say, “Hey world—this is me.” In middle school, “me” was someone who loved Jonathan Taylor Thomas. J.T.T. was adorable, but he also had an edge. He was the only intelligent son on “Home Improvement” and had the voice of an angel on “The Lion King” soundtrack. Homeboy’s got pipes. J.T.T. was, in...

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