APTly Spoken Blog

  • Plan For Success: Why Strategy Is Imperative To Your Marketing Promotions

    Football coach. Architect. Neurosurgeon. Successful marketer. What do all these professionals have in common? Planning. Coaches develop game plans, architects create building plans and neurosurgeons have surgical plans. Without the proper forethought, games are lost, buildings crumble and lives are lost. While these may seem like extreme examples, they illustrate the point: Success in any field...
  • Rocky Mountain Memories

    Let’s all do a slow clap just for getting up this morning. We know long conference days plus some evening shenanigans—I see nothing, I say nothing—can make for a challenging Saturday, but today’s events are not to be missed. But first, a few notes about yesterday: 1. We have the first female President of the United States! NAA members chose Hillary Clinton over runner-up Jeb Bush for U.S....
  • If You're Not in the Mile-High City, You're Missing Out

    The fifth corn dog was not necessary. (That’s a call back to yesterday’s blog, so catch up, people!) Even so, I had an amazing time at last night’s Opening Party. After a full day o’ learning, including a truly inspiring and good-humored speech from Michael J. Fox, lessons in customer service from two of the industry’s fiercest “road warriors” and innovative products on the tradeshow floor, it...
  • Welcome to Denver!

    With every ounce of energy I can muster at 7 a.m., let’s get excited, people! The 2014 NAA Education Conference & Exposition is underway. If you’re not in Denver with the best and brightest in our industry, I hope you feel really bad about yourself. No, not really. But maybe a little. This year marks my fifth conference, which is to say that I’m pretty much a jaded old woman who has seen and...

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