APTly Spoken Blog

  • 7 Ways You Can Avoid Getting Trampled

    I refuse to participate in Black Friday. (They already have Halloween candy out in stores, so I'm allowed to talk about November.) For starters, I have no interest in being trampled to death outside of a Walmart. That plasma TV is swell and all, but I’d sooner keep my extremities intact.  I also have very little patience for shoppers with very little patience. Additionally, I will never...
  • Virginia is For Lovers

    Both my biggest dream and greatest fear is meeting a potential love interest at my apartment community. The dream being that it’s a delightful “Meet Cute” and there’s no commute (I had to pay a highway toll to visit my ex-boyfriend). The fear being that you break up and have to see this horrible person’s face every time you want to use the pool. Then again, in order to meet someone at my...
  • Say WHAT?

    Summertime, and the livin’ is easy. No, not really—I just felt the need to work that lyric into at least one blog. But the summer is a fun time, and when you work in the apartment industry, it can be pretty funny too. In July’s IRO Insider, independent rental owner Paula Pant recalls three of the funniest—and weirdest—questions she’s ever received from a prospective resident. Chalk them up to...
  • Plan For Success: Why Strategy Is Imperative To Your Marketing Promotions

    Football coach. Architect. Neurosurgeon. Successful marketer. What do all these professionals have in common? Planning. Coaches develop game plans, architects create building plans and neurosurgeons have surgical plans. Without the proper forethought, games are lost, buildings crumble and lives are lost. While these may seem like extreme examples, they illustrate the point: Success in any field...

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