Monday, July 15, 2013
The Turnberry Isle Miami Resort, host hotel of the 2013 ARM Conference®
Make sure your website is optimized for high direct sale conversions. Register your property on Google Local Pages. Be vigilant of ratings and reviews, and ask brand ambassador customers to share their great experiences online. Sound familiar? Of course it does, but consider that these suggestions are in fact a state of...
Wednesday, July 10, 2013
Experts on the 2013 NAA revenue management panel, held in San Diego on June 20 provided an illuminative discussion on the strategy and best practices for implementing a revenue management system that your staff can utilize to help your business thrive.
Dhar Sawh, the panel’s moderator from Yardi, allowed up front that implementing revenue management systems can be disruptive. When you implement...
Monday, July 1, 2013
The Guide To Successfully Turning Units
While researching unique perspectives on move-ins and move-outs in the property management world, I kept attempting to resort to a metaphor. Then I came across the origin of the word “metaphor” itself, which means “to carry” in Greek. In the context of a typical metaphor, the “carrying” is referring to the sense of one word to a different word, but I...
Monday, June 17, 2013
I am pleased to announce that I will be moderating a very interesting presentation at the NAA Education Conference & Exposition in San Diego. The presentation, titled Creating Desirable Green Apartments Renters Will Pay More for and Demand, will feature Gretchen Ponts of Strata Research, DeeAnne McClanahan of Greystar Residential, and Steve Sadler of Post Apartment Homes, L.P. on Friday, June...