APTly Spoken Blog

  • Goldilocks and the Three Candies

    In fifth grade I convinced my teacher to let me skip a few hours of class each week to work on my own “book” project with an enrichment teacher. There seemed to be an unspoken understanding that I would never learn my multiplication tables—when it came to math, this child was left behind. So, why not sharpen the creativity I did possess. So, being the good girl that I was, I toiled away in that...
  • Pull Up To the Next Window, Please

    I’m a Millennial with a B.A. in English. Would you like fries with that? I was taught that a college degree was necessary if I wanted a good job—and then the Great Recession hit and I didn’t know if I could even get a position manning the deep fryer. I may as well have majored in basket weaving. At least that’s a trade. Fortunately—and surprisingly—my post-collegiate career path has been a good...
  • What's Your Rental Experience Like?

    Like a lot of other nerds, I watched the release of the new Microsoft Surface tablet with much interest. Being touted as an iPad killer, there was much hype behind Microsoft's reimagining of the tablet experience. The problem, of course, turned out to be Microsoft's failure in managing that experience correctly. The reviews haven't been good. Microsoft, it turns out, spent a ton of time making...
  • Marketing to Gen Y Renters

    Generation Y, or Millennials, are those born in the mid-80s, and after. They have grown up in the digital age, love technology, and environmental awareness. There are about 70 million Generation Y renters that come with very specific wants and needs that you must know about if you want to start attracting them as tenants. Use these helpful tips to begin attracting Gen Y renters to your community...

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