APTly Spoken Blog

  • Retention For the Win

    After being struck with Cupid’s arrow and Russia’s meteor madness, passion and reality reiterate the importance of business goals and operations. How do you accomplish corporate goals, prepare for a disaster and push your company to its full potential? One way to begin answering these questions is by acknowledging that a successful property needs high and effective retention rates. To obtain...
  • A Little Birdie Told Me

    FOMO, fo’ sho.’ Translated into plain English, that’s “fear of missing out, for sure.” As a Millennial, I admit to feeling this way at times—fearing that I’m missing out on something more exciting or fun than what I’m currently doing. Social media plays a major role in this, of course. When you post a Facebook status proudly announcing that you just watched 12 episodes of Catfish without getting...
  • How do you eat an elephant? Or, how do you lease A LOT of vacants?

    When Leasing Professionals have a lot of apartments to lease, it can feel a little like eating an elephant.  That availability list can feel like it goes on for pages, and even deciding what to show and what to rent can be overwhelming.  So how do you eat an elephant? One bite at a time. Overwhelmed leasing teams will focus on what’s been vacant the longest. And since it has been vacant the...
  • The Truth About Online Reputation Management

    According to a study conducted by SMS Marketing in 2012, 65 percent of online shoppers read only 2-10 reviews per buying decision vs. 58 percent in 2011. In addition, Nielsen reports that consumer trust of online reviews has increased to 70 percent worldwide, up 15 percent in the last four years. What this tells me is that more people are reading fewer online reviews to make their shopping and...

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